You may not have heard of the Longevity Market but, if you're older than 50, you’re one of its 74.9 million members.1 It may be easiest to think of the Longevity Market as another way of describing the Baby Boom and preceding generations.Regardless of the moniker you apply, it’s a group that gets a lot of attention from entrepreneurs, innovators, and investors because the Longevity Economy is formidable. Valued at $7.6 trillion annually, it is the third largest economy in the w
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